The world's largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000 people worldwide.
What type of business structure is Nike? Nike has a geographic divisional organizational structure. This structure is based on the company's needs in its global organization, as well as the uniqueness of conditions in regional markets.
What is the main product of Nike?
Footwear. Shoes are Nike's flagship product. The company manufactures different shoes for a wide variety of sports, such as basketball, football, golf, soccer, baseball, snowboarding, hockey, tennis and volleyball. It also makes consumer fashion shoes such as Mary Janes and flip-flops.
What product do the Nike offer?
Nike's range of products include shoes, jerseys, shorts, cleats, baselayers, etc. for sports activities such as association football, basketball, track and field, combat sports, tennis, American football, athletics, golf, ice hockey, and cross training for men, women, and children.
Where does Nike do most of their business?
Nike's Outsourcing
Its manufacturing is all outsourced, mostly outside the United States. They are more than 300 external independent suppliers, in over 35 countries, such as Vietnam, China, Indonesia, and Thailand.
What are the main products of Nike?
About Nike Inc
It focuses its NIKE Brand product offerings in categories such as Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear.
What is Nike brand personality?
Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports. In this way they portray Nike's persona as exciting, provocative, innovative and durable.
Is Nike a flat structure?
Nike's flat structure is unique among legacy companies, making this brand an excellent study of the inner machinations of a big business. The company uses this flat structure to maximize transparency and agility among employees and sub-divisions while minimizing bureaucracy and deployment time for new ideas.
Is Nike a monopoly or oligopoly?
Nike is not a monopoly. The company operates in oligopolistic market structures in which there are other able and worthy competitors. For this reason, the company must always do its best to train their human resources and labor force to keep up with the competitors or even outdo them.
What products does Nike produce?
Description. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear.
What is the product of Nike shoes?
Shoes are Nike's flagship product. The company manufactures different shoes for a wide variety of sports, such as basketball, football, golf, soccer, baseball, snowboarding, hockey, tennis and volleyball. It also makes consumer fashion shoes such as Mary Janes and flip-flops.
What is Nikes product concept?
Nike's focus is to continually seek to innovate, design and develop products to improve athletic performance. Its overriding desire is to design products with true performance innovation and technology benefits which help the athlete perform better.
Where does Nike sell most of their products?
Nike's core market is the United States, as approximately 40 percent of the company's global revenue was made in this country alone that year.
Where does Nike make most of their revenue?
Most of Nike's sales are generated by selling footwear to wholesale customers in North America.
What are the product and services of Nike?
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear.
What is the most popular Nike product?
Air Force 1′s are Nike's top-selling sneaker of all time. And that isn't surprising. Everyone from Jay Z to Kendall Jenner has a relationship with the classic shoe. But the Air Force 1 had a different fate when Nike released it in 1982.
What words describe Nike brand?
Nike's logo has encompassed a brand that reflects aspects many people strive for in their lives: dominance, authenticity, innovation, winning, and performance.
What is the brand personality?
Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. A company's brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm.
What type of structure is Nike?
Nike has a geographic divisional organizational structure. This structure is based on the company's needs in its global organization, as well as the uniqueness of conditions in regional markets. The following characteristics are notable in Nike's organizational structure: Global corporate leadership.
What is Nike management structure?
Nike has a matrix organizational structure with a strong preference for geographic and regional divisions. At the top of the Nike hierarchy is global corporate leadership headquartered in Beaverton, Oregon.
Is Nike an oligopoly market?
Nike is not a monopoly. The company operates in oligopolistic market structures in which there are other able and worthy competitors.
What type of competition is Nike?
There are several forms of imperfect competition, of which Monopolistic Competition is one. To best explain this, let us think of shoes as a perfect example. Nike, Adidas, Reebok and many other brands all sell basketball shoes at approximately the same price.
What brands do Nike own?
In addition to the Nike and Jordan brands, our wholly-owned subsidiaries include Cole Haan (luxury shoes, handbags, accessories and coats); Converse (athletic and lifestyle footwear, apparel and accessories); Hurley (action sports and youth lifestyle footwear, apparel and accessories); Nike Golf, and Umbro (a leading
What is Nikes main business?
Our principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. NIKE is the largest seller of athletic footwear and athletic apparel in the world.
What kind of products and services does Nike offer?
Description. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear.